Ben Sturner, President and Founder of The Leverage Agency is a leader in sports and branded entertainment sponsorship. The firm builds brand equity, awareness and sales by connecting companies and brands with major sports and entertainment properties and delivering inventive integrated marketing programs.
Before founding Leverage, Ben was the Director of Marketing for Bennett Global Marketing Group, where he worked on sponsorships and event marketing for clients including Dunkin' Donuts, Reebok, Manchester United and Level Vodka.
During the past two years under Ben’s leadership, Leverage has sold more than $20 million in sponsorships. Some of the highlights include: creating and selling all of the brand integrated packages for its client Gillette's "Fast Cars and Superstars" 2007 NASCAR Celebrity Reality Show on ABC Primetime; the National Lacrosse League’s ground-breaking equipment, footwear and uniform five-year multi-million dollar deal with Reebok; the sale of the Chicago Shamrox's NLL franchise to Kevin Loughery in 2006; the title sponsorship of the Gillette Venus Vibrance 2005 Women's World Cup of Softball on ESPN; Vonage's 2006 Media Sponsorship of the AVP on NBC; SC Johnson's Edge Active Care title sponsorship of the 2005, ‘06 and ‘07 NLL Champions Cup broadcast on ESPN and NBC. The company has also developed sponsorship deals for top brands such as; Progressive Insurance, Dodge, Vitamin Water, Lowes, Scotts Lawn Care, Sirius Satellite Radio, GM Hummer, Old Spice, Alltel, KFC, and many others.